What does retention issues mean?

Retention issues is when an organization has issues with retaining its employees or customers.

According to Neil Patel, Managing Partner of Annison Capital Partners, in the context of customers, it can occur due to:

  • poor customer service
  • lack of customer appreciation
  • their needs are ignored
  • unexpected issues arise

Meanwhile, when it comes to employee retention may be issues that include:

  • employee morale
  • absence of a clear career path
  • lack of recognition
  • poor employee-manager relationships
  • lack of job satisfaction
  • lack of commitment to the organization

Definition of retention

According to the Business Dictionary, the condition of retaining (keeping) something.

Customer retention refers to the ability of a business to retain its customers - turning one-time buyers into repeat customers.

Employee retention, on the other hand, is the ability to retain its employees.


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Last edited on 17 April 2020.