What does poor sales performance mean?

Poor sales performance is when an individual or a company does not hit their sales targets.

Common signs for poor sales performance are:

  • slow sales and difficulty getting sales traction
  • ineffective sales people
  • increasing price pressure
  • buyers that treat your offerings like a commodity
  • stuck in on a plateau, unable to break through to the next level

Definition of sales

Investopedia defines sales as "a sale is a transaction between two or more parties in which the buyer receives tangible or intangible goods, services, or assets in exchange for money".


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Last edited on 21 October 2020.