No Market Validation

What does no market validation mean?

No market validation is when companies did not validate their markets to determine whether or not there was a market for their products.

Definition of market validation

Market validation is the process of introducing the product and/or solution to the market, assessing market approaches, and obtaining customer feedback.

According to Jim Semick (Founder & Chief Strategist of ProductPlan), market validation involves a series of interviews with people in your target market, and it almost always takes place before you have made significant investment in your product or concept.

Return to Glossary of business failures or read "No Product-Market Fit".

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Last edited on 18 June 2019.